MODERN NEO-PAGANISM IN THE CONTEXT OF MEDIATIZATION OF RELIGION IN UKRAINE

Abstract

In the article analyzes the features of modern neo-paganism in Ukraine and the level of its organizations representation in the information space of Ukraine. The study analyzed the level of representation of neo-pagan religious communities in secular, multi-religious and mono-religious media. Content monitoring and analysis of the secular media (including electronic media) has shown that religious organizations of neo-pagan orientation rarely appear in the materials of all-Ukrainian editions. They are written about little more often in regional editions, however, as a rule, it is related to pagan rites and customs that have been preserved in Ukraine. Thus, coverage of activities of neo-pagan organizations operating in Ukraine is not represented widespread in the secular electronic media. The low level of representation in the secular media causes a number of reasons, namely: the small number of communities, the absence of press services of organizations, the lack of initiative of believers to give interviews, the lack of financial opportunity to participate in various multi-religious events, etc. However, in a multi-religious projects, particularly in the information platform "Religious Information Service" of Ukraine, rare materials and appeals to life issues of neo- pagan organizations are contained. Thus, we note the lack of widespread coverage of news and materials of neo-pagan organizations and their activities in Ukraine in secular and multi-religious media. Due to above named reasons, theme of mediatization of neo-pagan religion organizations revealed more through activity multi-religious media, ie through their own channels. The feature of joining the information space of Ukraine of neo-pagan organizations is characterized by creating their own channels, filling them with relevant information, based on their view, and lack of overall numerical representation. It can be traced that older religious organizations have their own site, while newly created communities are more oriented to already existing social networks and conduct their informational activities on separately created pages.